This week, I welcome Gabe Priyev, founder and CEO of IncentFit, a company that pays people to exercise. The funds come from either employers or health insurance companies and IncentFit does all the administration of the benefits. It’s essentially gym reimbursements on steroids.
With IncentFit, fitness benefit participation has skyrocketed to over 60%, and members feel healthier and more motivated. Their mission is simple: Develop a happier, healthier workforce by engaging employees in exercise.
With a passion for helping others lead healthier lives, Gabe bootstrapped this startup just 3 years ago, and after a lot of hard work, it’s now a profitable and growing business. On this interview, you’ll hear him share some great marketing lessons for getting in front of key decision makers; including how they used LinkedIn to find and setup meetings with HR executives.
Before starting IncentFit, Gabe studied Industrial Engineering at UC Berkeley. After graduating college, he went on to consult for several companies including Boston Scientific, iGo Cars, and United Airlines.
Wanting to further his people management and operations skills, he took a position at McMaster Carr as an internal consultant and team manager.
Gabe eventually left there to pursue an MBA and masters of engineering from Kellogg, but decided to drop out in order to launch IncentFit.
You can find our more about Incentfit by visiting www.incentfit.com.