Their company provides practical, step-by-step guidance to entrepreneurs trying to turn their great idea into a business. Leo regularly publishes articles on the startup process on the ChooseWhat blog (STARTicles) as well as the Huffington Post.
On this episode Leo will be sharing some importantly lessons regarding search engine marketing. Back in 2012, Leo’s company suffered an enormous setback when Google’s first algorithm update, Penguin hit.
Leo says he remembers the day clearly when he knew they were in trouble. He sat at his desk one afternoon after all of his employees had gone home, and decided to check their their search rankings. He was numbed immediately when he saw sites search ranking plummet before his eyes. As he clicked the refresh button his site tumbled further and further down.
He knew they were in trouble. They were soon forced to make some tough decisions soon after that. One of the biggest was having to let every one of their 15 full time employees go.
Through this setback though, Leo learned some valuable lessons that have helped his business survive those early changes, and become a better run company.
Leo and I will be discussing some of these lessons on this week’s episode.
You can find out more about Leo’s company by visiting www.ChooseWhat.com.