After retiring from the NFL, Jason reinvented himself as a outdoor guru. He didn’t have any experience in apparel previously; just a love for the outdoors and a passion for the best quality equipment.
Kuiu made $500,000 in sales on the first day and sold their entire inventory in the first 90 days of business.
Kuiu has been successful because they have brought some unique innovations to the market such as a water resistant down and a super light weight carbon fiber framed backpack. As an avid outdoorsman himself, Jason knows what is needed in the market.
Jason has turned what was once a past time of exploring and adventuring outdoors, into his livelihood and has revolutionized the outdoor apparel market in doing so. On this episode, you’ll hear Jason share his story going from NFL player to outdoor guru. Jason will also be sharing some important marketing lessons for growing a startup like:
- How to build a remarkable brand by designing remarkable products
- How to use the principle of “scarcity” to grow your product sales
- How to create an effective word of mouth movement from your most loyal fans
- And much, much more!
You can learn more about Kuiu by visiting www.kuiu.com.